Reno Leaders

The Story

Reno Leaders, a growing renovation company, needed to establish themselves as industry leaders and generate more qualified leads. Their goal was to showcase their expertise while making it easy for potential clients to understand their services and request quotes.

The Challenge

Reno Leaders' existing WordPress website served as a basic online gallery but was failing to generate business. Built on a standard theme, it was slow, offered a poor mobile experience, and lacked the professional design needed to build trust with high-value clients. It was a digital placeholder, not an active lead-generation tool.

The Solution

My goal was to transform their existing WordPress platform into a high-performance lead engine. Instead of a costly rebuild on a new platform, I developed a new, custom WordPress theme from the ground up, focusing on two key areas: 1. **Performance Optimization:** By writing clean, efficient PHP and JavaScript, optimizing image assets, and implementing advanced caching, I reduced the average page load time by over 60%, dramatically improving the user experience and SEO rankings. 2. **Conversion-Centered Design:** I created a user journey focused entirely on lead generation. This involved designing a user-friendly quote request form, implementing prominent call-to-action buttons, and strategically featuring their best testimonials to build immediate credibility. This approach delivered a modern, high-impact solution while leveraging the client's familiarity with the WordPress content management system.